Jeannette Pitts is Mocksville’s new Director of Marketing and Community Development

Jeannette Pitts has hit the ground running as Mocksville’s new Director of Marketing and Community Development. She arrived during downtown Mocksville’s busiest time of year, with summer concerts, movies in the park, the farmer’s market, festivals, and event planning for the holidays in full swing. That is a great deal of work without adding in learning a new community, getting to know merchants and residents, and adjusting to a new job, but Pitts doesn’t mind the excitement. In fact, she thrives on the energy she has found in Mocksville.   

Five women, including Jeanette Pitts, are standing side by side in a coffee shop. Four of them are dressed casually in various outfits, while the one in the middle wears a white vest over a patterned dress. The group is smiling, with coffee machines and a menu board visible in the background.

Hitting the Ground Running 

Brimming with enthusiasm about her new role, she has been coming in early and staying late to get the lay of the land. “I don’t like to sit still; I Iike to be doing something. I’ve enjoyed meeting the merchants, and I’ve definitely done some shopping. I also thoroughly enjoyed dancing with residents at the Moxie concert”, she shares with a smile. “I absolutely love what I’ve seen so far. Everyone I’ve met has been so welcoming. They are rightly proud of their town and want to share it.”  

Pitts was born and raised in New York but spent most of her summers on a farm in Puerto Rico with her grandfather, and she understands rural living. She lived and attended school in Puerto Rico from 2nd through 6th grade, so she is fully bilingual. She moved to North Carolina to pursue a career in the medical field in 1992 and now considers herself a North Carolinian. 

Jeanette Pitts and a friend are standing in an antique store, both smiling at the camera. Jeanette, on the left, has long dark hair and wears a white vest with green patterned pants. Her friend sports short hair, a red top with white designs, and denim shorts.
A smiling employee in a purple shirt hands a pink shopping bag to a beaming customer, Jeanette Pitts, wearing a white top at the checkout counter of Ella Rose Boutique. The store's pink interior features a stunning display of earrings on the wall and a stylish sign with the boutique's name.
Pitts is excited to get to know the downtown merchants and do a little shopping. 

Balancing Hard Skills with a People-Centered Approach

She spent 30 years working in the medical field. As the administrator of a large multi-modal pediatric practice for Moses Cone, she gained extensive experience with skills she will need in her new role, including strategic planning, capital project management, budgeting, grant writing, and administration. She is a self-professed “people person” and loves building relationships between business, individuals, organizations, and the community. She is not afraid of significant challenges like managing the Moses Cone COVID-19 community vaccine clinic that served 3,000 patients daily. Pitts is thrilled to combine her corporate “hard skills” with her softer “people-centered skills” like event planning, fundraising, and community engagement to enhance everyone’s downtown experience.

Two women are at an outdoor market stall. One woman, wearing sunglasses and a black shirt, is handing a packet of baked goods to the other woman, Jeanette Pitts, who has long dark hair and is wearing a beige shirt and name badge. The stall displays various baked items in clear containers.
A woman wearing a sleeveless top and earphones gently cradles a baby goat in her arms. She is looking at the goat while standing outside on a sunny day. A white truck and greenery are visible in the background.
Pitts coordinates the Mocksville Farmer’s Market.

A Passion For Community 

“I love working with the community and being out there serving others. I also enjoy interacting one-on-one with people and hearing about their experiences, what motivates them, and what makes them happy. My focus for the rest of this year will be listening to discover what our merchants, residents, and community leaders are looking for to move our already amazing downtown to the next level. I am here to help bridge the gaps between ideas, people, and organizations.”

Jeannette Pitts wants the citizens of Mocksville to know that her door is always open and welcomes concerns and suggestions for our community. 

She is a devoted mother and grandmother. She has five grown daughters, two teenage stepdaughters, five granddaughters, and a great-grandson. In her spare time, she enjoys swimming, dancing, reading, and spending time with her grandchildren and three dogs. 

Jeannette Pitts can be reached at (336) 753-6705 or jpitts@mocksvillenc.gov.